BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Texas Short-Term Rental Association - ECPv6.15.16.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://texashosts.org
X-WR-CALDESC:Events for Texas Short-Term Rental Association
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260825T120000
DTEND;TZID=America/Chicago:20260825T130000
DTSTAMP:20260828T030947
CREATED:20260812T194033Z
LAST-MODIFIED:20260812T194033Z
UID:10000018-1787659200-1787662800@texashosts.org
SUMMARY:Pricing for Profit: Texas STR Market Outlook
DESCRIPTION:Texas STR Market Outlook: Where Demand Is Moving and How Leading Operators Are Pricing for It (Featuring Niki Turner from PriceLabs)\nTexas isn’t one STR market – and a statewide pricing strategy can leave meaningful revenue opportunities untapped.\nDemand behaves differently across Austin\, DFW\, San Antonio\, Houston\, the Gulf Coast\, and destination markets across the Hill Country. As booking behavior\, seasonality\, and event-driven demand continue to shift\, operators need more than a statewide market average to make informed pricing decisions. Join TXSTRA and PriceLabs for a data-driven look at where Texas STR demand is moving—and what those changes mean for operators making pricing decisions today and planning for the months ahead. \nWe’ll examine real market data across key Texas markets and unpack: \n\nWhere demand is strengthening – and where it is softening\nWhich events and seasonal demand drivers are creating meaningful pricing opportunities\nWhen to hold\, increase\, or adjust rates as demand changes\nHow to turn market signals into smarter portfolio-level pricing decisions\n\nWhether you manage 10 properties or 500\, the goal isn’t simply to understand the Texas market. It’s to understand what the market is telling you – and act before your competitors do. \nFeatured Speaker: Niki Turner\, Solutions Consultant for PriceLabs \nNiki Turner is a Solutions Consultant at PriceLabs. She brings 11 years of hospitality experience\, with a deep background in property management\, to the PriceLabs team. Before making the leap into short-term rentals and revenue management a year ago\, Niki managed a 600+ unit multifamily portfolio\, mastering the art of high-volume asset management\, resident experience\, and operational scale. \nNow at PriceLabs\, she leverages that extensive multifamily and hospitality background to help property managers optimize their pricing strategies\, maximize revenue\, and scale their short-term rental operations effectively.
URL:https://texashosts.org/event/texas-str-market-outlook-pricing-webinar/
CATEGORIES:Association Event,Virtual Event
ATTACH;FMTTYPE=image/png:https://texashosts.org/wp-content/uploads/2026/08/LinkedIn-Banner-TXSTRA-8.25_Speaker.png
END:VEVENT
END:VCALENDAR